Cocooning : The trend and the connectivity between both our internal dialogue and clothing choices.
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This article is about the trend of staying at home.
Cocooning is the name given to the trend that sees individuals socializing less and retreating into their home more. The term was coined in the 1990s by Faith Popcorn, a trend forecaster and marketing consultant:
Cocooning has been in our bank for thirty years. That’s how early we discovered cocooning, and cocooning is about staying home, creating a safe place around you, the gardeners being the barrier, between the garden and the alarm systems being the barrier, filtration systems for water and air, working at home, every inch of it you have, you have some of this, how many days can I work at home? That’s cocooning.
Popcorn identified cocooning as a commercially significant trend that would lead to, among other things, stay-at-home electronic shopping. Since Popcorn coined the term, the trend has continued. The creation of the internet, home entertainment technology, advances in communication technology (cellphones, PDAs, and smartphones) which allow “work-at-home” options, and demographic changes have made cocooning an increasingly attractive option. If a reasonable amount of progress has been made when one is cocooning, one may expect the subject to have a breakthrough and emerge like a butterfly to enjoy life.
Whilst there has always been a connection between how we feel and our attire, Cocooning for us remains one of the most interesting phenomenon’s in fashion today. As the world gets more technologically advanced and the man in the street only has to click a button on his phone to find out the political state of the most furthers country from himself the ideology of cocooning in fashion is that this in someway is the physical manifestation of somewhat of a sensory overload.
We loved Tony Glenvilles poignant perspective on the wearers desire to “escape” , if only very briefly the “ever more crowded and noisy world “ and we really could not agree with him more.