The Colour of Magic


“ The Colour of Magic” is this years Durban July 2017 theme. Race day goers and punters are in for a year that will no doubt mystify , conjure and delight.

Jump into the fantasy world of illusion and recreate some of last century’s most prolific magicians, illusionists and entertainers looks. Think velour in jewel tones and sequin surfaces that capture the mystical energy the day evokes.

From Wizardry to sorcery, delight in top hats and tails , capes and Victorian era inspired silhouettes.



Boot camp Class 1 : Dressing for your body shape.


In an effort to furnish women with the necessary skills and tips to dress themselves we have decided to roll out our own four week “ Fashion Friday Boot camp”. Hopefully some of these tips can make your mornings easier, inspire you to love your wardrobe more and solve some of your hardest fashion challenges. Subscribe to our blog to not miss a thing or ask us your questions on Twitter and we will try our best to address them and incorporate into our blog posts over the next few weeks.



Working out your body type can be more than challenging. Some more curvier woman naturally assume they are are a  We suggest you don a black vest and leggings , grab a measuring tape and establish what body shape you are.

Alternatively take a pic on your phone or camera straight on (maybe its best to get a friend to help you do this) print it and colour it in with a thick marker pen. This will give you an idea of proportion and what body shape you fall into.

Once you establish what body shape you are dressing for it becomes significantly easier.




Vodacom Durban July tip#‎4: Walk This Way !

VDJ4 walk this way2

We know the ladies are going to opt for a heel this VDJ: Leader of the Pack 2016. So here are a few tips for race day to ensure that the ladies remain well heeled and not too much suffering for fashion occurs. Ladies, You can thank us later.

VDJ4 walk this way.jpg


Fashion round-up: M E T Gala 2016


This year the Met Gala theme was Manus X Machina: Fashion in an age of technology. Designers and design houses were inspired by fashion and technology alike. Whilst many opted to interpret the theme in the use of metallic and robotic inspired looks some did delve into the theme and related motifs by incorporating the advances in fabric technology in their smart wearable’s.

Here are some of the looks we loved and some we felt look warm about:

MET gala evening

Leader of The Pack


Every year we get asked how raceday attendees should interpret the Durban July theme. The reference and theme outline suggests the use of a deck of playing cards as a point of inspiration. The joy of the July is that it is about taking hints from the theme as opposed to literally.  Above all the event is about having fun and being creative with the fashion brief.


Want to join us for a day through to evening Durban July-” Leader of the Pack 2016″ exclusive preview at Gateway? e-mail us at for dates , promotions and instore activation surrounding this event.